What is Brand Tone Of Voice? Your Brand Tone of Voice is the way in which you communicate to your target audience; your customers, clients, peers and pretty much anyone who helps you make your money. Why does my brand need Voice? The internet can be a pretty impersonal place, especially when compared to clients and customers walking through your doors and choosing to buy a product or service because they like you or your staff. That’s why finding your brand tone of voice is so important. It’s your presence behind the screen so that when a potential customer is reading your website or social media posts, they have a positive image of your brand and the people behind it. In much the same way as having a brand logo, company colours and uniformed text, a brand tone of voice helps customers to quickly establish a connection with your company. If they see something written in a similar way each time on social media, for example, they’ll instantly recognise you against compet...